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A Perception Gap

How many people were thinking about the GAP before the new logo was unveiled? Show of hands… yeah that’s what I thought. This brand really wasn’t high on most people’s radar. There was not a lot of...

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Go Mobile or Die (in Search Rankings)

On April 21st Google will update its mobile search algorithm to favor companies with responsive sites, leaving those that aren’t mobile compatible lost in search ranks. For businesses behind the mobile...

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